Time- Slipping Through My Fingers

I've had ABBA on repeat in my head for weeks."Slipping through my fingers all the time." If you know it, you know exactly the ache I mean. If you don't: it's a mother watching her daughter walk out the door to school, realising the years went faster than imagined.

I have teenagers. And somewhere in the last year, this song took on a different meaning. I feel time slipping through my fingers, literally, everything seems like a countdown and we are racing through life and i just reached that moment when the realisation hits of why are we flying through the good stuff. So I've become almost compelled to share as much of the world with my kids as I possibly can, as fast as I can, because I am acutely aware that I am running out of time before they go off and build their own lives, their own adventures, but I hope they take with them the values, resilience and some great memories .

‍Support England in More Ways Than One

It's been quite a fortnight for flag waving. Arthur Fery, the wildcard nobody outside tennis circles had heard of two weeks ago, went from unknown to Wimbledon semi-finalist before Alexander Zverev brought the fairytale to an end in straight sets on Friday afternoon and SW19 still adopted him like he'd been ours for years (turns out he basically has, having lived a mile from the All England Club since he was a month old). Silverstone just had a record breaking crowd. England are giving it everything at a World Cup. We are, collectively, brilliant at getting behind a British team, win or lose.

We like buying British too. "Buy British" does something to us emotionally that no other label quite manages, tea towels, wax jackets, biscuit tins, all of it.

So here's the question nagging at us this week: if we love the flag so much, why don't we love the factory?

‍The industry is asking whether AI will take our jobs. It should be asking whether it's already doing them better than we think.

Let's be honest about something.

If you gave an AI system your last three seasons of sales data, your supplier lead times, your margin targets, and your customer returns data it would build you a more accurate buy plan than most teams do manually. Faster. Without the politics.

That's not a threat. That's just true.

‍It was a sporting weekend for England. Wimbledon in full swing. The F1 at Silverstone. And an epic win for England in Mexico, Jude Bellingham’s two goals in quick succession and a Harry Kane penalty enough to beat the hosts 3–2 at the Azteca, with ten men, in a match that will be talked about for years. We wanted to take a closer look at the environmental impact of some of these sports and this week, we focused on F1.  Because while England were exorcising 40 years of Azteca demons, 564,000 people descended on Silverstone. The biggest crowd in the history of Formula 1, beating a 31-year record set in Adelaide, was treated to Charles Leclerc taking his first ever British Grand Prix win, ahead of George Russell and Lewis Hamilton, in a race that finished under the Safety Car after Max Verstappen beached his car in the gravel with four laps remaining. 175,000 of those tickets were for race day alone. A sport that not long ago was struggling to fill grandstands has become, by every commercial measure, one of the world’s most powerful entertainment properties.

‍This summer, I watched something genuinely exciting happen in football. Nike unveiled World Cup kits made from 100% recycled textile waste, the first time elite players have competed in kits made entirely from what would otherwise be landfill. Puma and Adidas followed with their own textile to textile recycled fibres. Fans were pointed towards Vinted and eBay for vintage shirts instead of another seasonal drop. For a few weeks, it felt like fashion and football were finally moving in the same direction on sustainability.  

‍If you paid for 10,000 units, shipped them across the world, stored them for six months, then ‘disposed’ of a third of them would you call that a good business?

No. You'd call it commercial insanity.

And yet, that is, give or take exactly what happens across the fashion industry every single season. The estimates vary conveniently, but somewhere between 20 and 40% of what gets made never finds a customer. It ends up in landfill sites in Chile, burning waste piles in Ghana, or quietly destroyed off the books to protect brand equity.

Busy fool energy. At industrial scale.

In the best version of a range sign off meeting, the conversation covers everything………

Colour balance. Price architecture. Volume review. Marketing heroes. Lead time risk. Supplier flags. Regional grading. Compliance status. Store merchandising. All of it.

In the worst version, the sign off attendees look at whether the range looks nice.

What's Actually Happening When a Range Gets Built

The range the customer browses on a Tuesday afternoon? It's the result of almost a year of decisions most people never see.

It starts with analytics. Last season's sales, volumes, regional performance, sizing ratios, colour analysis, all of it before a single trend enters the conversation. The best-selling blocks, the proven silhouettes, the fabrications the customer reaches for season after season: these are the foundation. The commercial engine. What the brand is known for.

There's a version of fashion buying that lives in the public imagination.

A buyer, fabulous outfit, sun-drenched Milan showroom, champagne nearby, pulling pieces off a rail on gut feel. Pure taste. Effortless edit. I wish!

We need to talk about that version. Because it is not what happens despite what my friends and family may have thought over the years!

Sustainability Isn't Costing You — Ignoring It Is. The reports are in. The science is clear. The financial case is no longer ambiguous. So why is fashion still treating sustainability as optional rather than a risk to be managed?

The answer, it turns out, may be simpler than we think: we haven't been counting the right things.

Show Me the Money.

Why sustainability in fashion only works when you follow the numbers — and how the Impact Margin Calculator makes that possible.

Bear with us for a second. We're going full on Jerry Maguire.

You know the scene. Cuba Gooding Jr. on the phone, completely losing it:

"SHOW ME THE MONEY!"

Here's the thing - that line might be the most important thing anyone has ever said about sustainability in fashion. Not because it's funny (though the scene is). But because it cuts straight to the problem that nobody in this industry wants to admit out loud.

Sustainability has been failing to land in boardrooms for years - not because the people in those rooms don't care, but because it keeps showing up without the numbers.

There is a quiet irony sitting in our wardrobes. As we approach International Women’s Day 2026, we must face a staggering truth: the very industry that defines "the feminine" is one where women still hold only two-thirds of the legal rights that men do globally.

Last year, we talked about "accelerating action," but action without a foundation of justice is just movement in a vacuum. This year, the UN’s focus on “Rights. Justice. Action.” feels deeply personal for the sustainable fashion community. Why? Because you cannot have a sustainable garment if the woman who made it is legally invisible.

Whether you’re a hopeless romantic or a total cynic, there’s no escaping the fact that Valentine’s Day is just around the corner. It’s so easy to fall into the trap of convenience, reaching for the generic heart-shaped boxes and frantic, last-minute gestures that often feel more like a "to-do" than a "I love you."

The ultimate way to show someone you love them is to show that you truly get them. It’s about moving beyond the standard gift tags and finding that sweet spot where your partner’s unique passions meet a more intentional way of living. From gifts that tell a story to shared experiences that create lasting memories, we’re focusing on how to choose something that resonates with who they really are, so you can celebrate your favorite person while staying true to a kinder, more conscious way of life.

What We Would Have Spoken About If We Were at Copenhagen Fashion Week

The Hidden Cost of Ignoring Impact: Why Your Margin Calculator Is Lying to You

What if I told you that the product you're celebrating as your bestseller is actually costing your business more than you realise? Not in six months. Not when compliance catches up. But right now—in reputation, in risk, and in real margin erosion you can't see because your departments aren't talking to each other.

The Great Reporting Reset

Is the EU Dismantling Fashion Transparency? The EU’s Omnibus I Simplification Package has dramatically raised reporting thresholds for CSRD and CSDDD. What does this mean for transparency in the fashion industry?

In a dramatic move on 16 December 2025, the European Parliament approved the Omnibus I Simplification Package, a legislative pivot that has fundamentally altered the landscape of sustainability reporting. Originally designed to hold companies accountable for their environmental and social footprints, these laws are being "simplified" under the EU’s new Competitiveness Compass to reduce administrative burdens. But as the goalposts move, we must ask: is this a victory for business efficiency, or are we witnessing the systematic dismantling of corporate accountability?

‍Black Friday is now a firm fixture in the UK retail calendar, signalling the start of Christmas shopping. Yet, for a growing number of consumers, brands, and environmental advocates, it has become a symbol of rampant overconsumption. At Our Fashion Fix, we look beyond the immediate 'deal' to understand its true impact on our planet and the fashion industry.

‍Hands up if you love that warm, fuzzy feeling? That’s the feeling of kindness, and on Thursday, November 13th, the whole world tunes in for World Kindness Day!

Here at Our Fashion Fix, we’re turning our good vibes into genuine good. This #knowyourstuffnov is all about smart, tangible action. A smile is great, but a warm coat or a hot meal – makes a genuine difference.

Getting the Christmas tree is a big deal in our house!

My husband and kids follow the principle of ‘go big or go home’. If the tree doesn’t fit in the car, this is viewed as a very good thing. On the other hand, I always comment that it gets more ridiculous every year, however i secretly LOVE their commitment to making our Christmas traditions one of laughter and team work!

One thing that i have wrestled with over the past few years is actually how sustainable it is to purchase a real tree - because yes i’m a big fan of the smell, tradition and even the dancing around the car trying to get the tree home.

So we thought we would share our thoughts- a pros and cons list if you like for #KnowYourStuffNovember

The holiday season is fast approaching, and with Christmas events and special parties and gatherings filling the calendar, it’s easy to fall into the trap of last-minute impulse buying. That frantic pre-party shopping trip often leads to a new dress or suit that’s worn once and then forgotten.  Britons are projected to spend a massive £46.4 billion in total during the festive period, and fashion ranks as a top three spending priority for many. This highlights just how much money is poured into outfits that, for one in five people, might only see a single use.

So the lists are getting written and excitement is in the air for all the little’s ones in our lives. It’s such a magical time of the year and hopefully they are all on their best behaviour - because you never know who is watching!

But it can be stressful too, trying to balance getting the ‘right’ gift with doing the ‘right’ thing. So we thought we would give you a hand and pull together some planet-friendly presents for little dreamers.

This year’s children’s list is all about imagination, creativity, and care for the planet. Every piece here is designed to inspire and connect - from eco-conscious toys to creative family experiences — proving that sustainability and play go hand in hand.