At Our Fashion Fix, we believe that living sustainably is not just a trend, but a conscious choice that empowers us to make a real difference. As industry experts with years of experience in the fashion and lifestyle sectors, we've seen firsthand the impact of our choices. That's why we're shining a spotlight on World Refill Day, taking place on June 16th!

Second-Hand Pop-Ups: Are UK Retailers Missing the Brand Loyalty Mark and More Importantly an Opportunity?

We’ve watched with interest as high street brands experiment with second-hand "pop-ups" in-store. While this move acknowledges growing demand for circular fashion, many retailers we believe are missing a critical opportunity to deepen brand loyalty—by showcasing second-hand garments from other brands instead of their own.

Why CFOs and CEOs Must Rethink Margin in the Era of Sustainability

With more than 20 years in fashion retail and with various qualifications in sustainability, I’ve seen the persistent tension between profit margins and environmental responsibility. For CFOs and CEOs, especially within UK high street retailers, margin has long been the primary metric guiding buying decisions. Yet this traditional approach is becoming untenable in the face of tightening regulation, evolving consumer expectations, and the escalating costs of environmental degradation.

This Thursday marks World Environment Day.  This year’s theme, #BeatPlasticPollution, is especially resonant for an industry that often wears its environmental contradictions on its sleeve: fashion.

Does Online Shopping Feel A Little Clinical And Rather Lonely? Welcome To The World Of Conversational Commerce. Are You Ready To Go Shopping With Your New Best Friend?

Does online shopping feel a little clinical? Do you ever find yourself endlessly clicking through filters, rewording your searches, and still not quite landing on what you really want?

You’re not alone.

Sometimes, all you really need is a friendly sales assistant — someone who can listen, understand your vibe, and point you to the perfect outfit without all the guesswork. That’s exactly what conversational commerce is aiming to bring to online fashion retail: a more natural, human way to shop and a hot topic at Last weeks Drapers Future Fashion Expo.

At Our Fashion Fix, we’re all about what’s next in fashion, especially when it’s happening on our own doorstep. While fast fashion has spent years flying around the globe, something exciting is happening closer to home. A return to local manufacturing is picking up speed, and we’re here for it. Why? Because onshoring - bringing production back to the UK - isn’t just a nice idea. It’s a game-changer.

When you think of fair trade, your mind might go straight to coffee beans and chocolate bars. But there’s another major industry where fairness really matters — fashion.

No Mow May is a brilliant campaign by Plantlife, encouraging people to let their gardens grow wild for just one month - to give bees, butterflies, and biodiversity a chance to thrive. A simple pause that supports complex ecosystems.

At Our Fashion Fix, we usually talk about what’s in your wardrobe - but today, we’re talking about what’s in your fridge. Stop Food Waste Day is a global movement to raise awareness about one of the biggest (and most overlooked) climate issues we face: food waste.

Fashion Revolution is a global movement advocating for a fairer, safer, and more transparent fashion industry. Founded in 2013 by Carry Somers and Orsola de Castro in response to the Rana Plaza disaster in Bangladesh—which claimed over 1,100 lives—it has grown into the world’s largest fashion activism campaign, active in over 75 countries.

This Earth Day, the theme “Our Power, Our Planet” reminds us that renewable energy is at the heart of climate action. The goal? Triple global renewable electricity by 2030. It’s an urgent call for governments, industries, and individuals to come together - and that includes fashion. Fashion might not be the first sector that comes to mind when we talk about clean energy, but it has a key role to play. From the fields where cotton is grown, to the factories where garments are dyed, sewn, and shipped, the fashion industry is powered by an energy-hungry, fossil-fuel-heavy global machine.

If we want a fairer, cleaner future, fashion needs to plug in differently.

We all know that fashion has the power to make us feel amazing. The right outfit can boost confidence, help us nail that dream job (shoutout to Smart Works, which provides confidence-boosting clothing to women returning to work), and even protect us from the elements. But behind the sequins, statement pieces, and dopamine dressing, fashion has a darker side - one that’s affecting our health in ways we might not even realise.

We hear it all the time: "Customers demand next-day delivery." But do they really? Or has the industry created this expectation, only to struggle with the consequences? If next-day delivery wasn’t offered, would shoppers still demand it, or have we simply conditioned them to expect instant gratification?

Mother’s Day is all about showing love and appreciation - but does it have to mean wasteful packaging, mass-produced gifts, and fleeting bouquets? This year, why not make it meaningful and kinder to the planet? Whether you’re planning a special day out, looking for a gift with purpose, or finding a way to honour a loved one in a thoughtful way, we’ve got you covered. Let’s rethink Mother’s Day with conscious choices that are kinder to the planet while still being heartfelt.

How to spot greenwashing- shall we call it the green eyed monster.

It’s easy to feel like sustainability is everywhere. New materials, circular business models, ambitious net-zero goals - progress, right? But step outside the sustainability space, and the reality looks different. Fast fashion is still booming, microplastics are piling up, and greenwashing is more sophisticated than ever.

Navigating prom can be both an exciting and a challenging adventure—something I’m learning firsthand as my 16‐year-old daughter’s prom is set for this summer. As we explore rental alternatives here in London, I’ve found that striking a balance between style, cost, and sustainability is key to a memorable night without unnecessary stress.

The fashion industry is built on the hands of women. Around 80% of garment workers worldwide are women, many of whom work in unsafe conditions for poverty wages. Yet, at the same time, women drive 60-75% of fashion purchases globally, making us not just part of the problem - but the solution.

Smart ways to gear up for ski season

The era of cheap, disposable fashion is beginning to fray. As the cost-of-living crisis bites and environmental awareness rises, a quiet revolution is reshaping how people approach their wardrobes. The latest WRAP report, Displacement Rates Untangled, reveals how preloved and repaired clothing is not only disrupting fast fashion but also offering a tangible solution to overconsumption.