The Buying Team Is Already Drowning…… Then We Hand Them ESG As Well.
There's a version of fashion buying that lives in the public imagination.
A buyer, fabulous outfit, sun-drenched Milan showroom, champagne nearby, pulling pieces off a rail on gut feel. Pure taste. Effortless edit. I wish!
We need to talk about that version. Because it is not what happens despite what my friends and family may have thought over the years!
Before a single trend is considered, a buying team is already buried. Previous sales. Volumes. Regional differences. Sizing analysis. Colour performance. What sold at full price. What only cleared at 50% off. Supplier relationships. Lead times. Critical path. Store grading. Cost engineering. Compliance risk. Freight decisions. Marketing alignment. Volume review. The brief. The story. And the constant, grinding pressure to hold it all together while the range drifts, deadlines move, new marketplaces are added and something, yes something, ALWAYS goes wrong.
The buying team is one of the hardest working functions in any retail business. And they are, in most brands, already overwhelmed.
So when ESG arrives via a supplier manual, a strategy slide deck, or a compliance checklist emailed across from a team they rarely sit with, it doesn't land. It can't. Not because people don't care. But because there is no space, no time, and no shared language for it to connect and seamlessly integrate into the buying workflow.
This is why we built Ask Miranda®. Not to add to the workload. To sit inside it. Ask Miranda embeds ESG, regulations, compliance checks, material risk flags directly into the buying workflow, at the point decisions are being made, not after. Alongside our Impact Margin Calculator, it means the environmental cost of a product is visible at the same moment as the margin. In the same view. In the same room.
ESG doesn't need a louder voice. It needs a seat at the table.
Over the next couple of days we will talk you through what actually happens in those range builds and why Ask Miranda is needed now more than ever.
Find out more: ourfashionfix.com/tools