Chanel once declared, "To be irreplaceable, one must always be different." In an industry now dominated by fast fashion, it's crucial to reflect on the shift from bespoke design to mass production and recognise the significance of individuality.

Behind the glamour of fashion lies a less attractive truth – the industry is a heavyweight champion in environmental degradation, responsible for a staggering 8-10% of global emissions. Let's strip away the runway’s and social media façade and face the harsh reality of the fashion world's impact on our planet.

Fashion is evolving, and the UK is at the forefront of a trend that's changing the game - the online clothing rental market. This isn't just a business boom; it's a chance for all of us to be part of a sustainable style revolution.

In a world brimming with off-the-rack choices, there's something truly special about wearing a garment that's been crafted just for you